Sally is PEDAL’s Senior Policy Fellow. She has had a varied career in charities and national and local governments, leading teams to develop and implement interventions for families in the early years, and campaigning successfully to drive policy change. Sally joined PEDAL from the Parent-Infant Foundation, where she was Deputy CEO and the creator and first chair of the First 1001 Days Movement, a campaigning alliance of over 200 charities and professional bodies.
Prior to this, Sally’s roles included Strategic Lead at the Maternal Health Alliance, Senior Commissioner in a Local Authority, and Development Manager for Children Under One at the NSPCC. Sally started her career as a Civil Servant working on Children’s Policy in Westminster and, for a short time, in New South Wales, Australia.
She has authored a range of influential policy reports relating to the importance of the earliest years of life and issues affecting families during that time.